Wine Tasting and choosing the right wine can be perceived as serious business, even intimidating
and pretentious for the average consumer. With the launch of its new AHINTOF range, Boland Cellar
wants to make wine a less imposing and more relatable proposition.
AHINTOF is a collection of vivacious lifestyle wines based on Boland Cellar's popular Classic range.
The cheeky labels turn conventional wine tasting wisdom on its head, by stating the most prominent
flavour or trait of each wine as part of the name.
The unoaked Chardonnay is for example dubbed AHINTOF Citrus, while the oaked version is named AHINTOF Vanilla.
AHINTOF Melon tells wine lovers what taste to expect from the tropical Chenin Blanc, while AHINTOF Licorice offers a clue to
the Pinotage's savoury-sweet nature.
AHINTOF range was conceptualised as a fun, irreverent project to attract more followers to wine as
an everyday drink.“With the AHINTOF range, we want to take the guesswork and stress out of wine selection and enjoyment.
The labels and tasting notes shun technical wine lingo and tell consumers exactly what
flavours and style to expect when they pick the bottle from the shelf.
This makes it simple for people to identify their favourites. Sometimes we all need a nudge or wink, as our tagline suggests.
A HINT of something great to come. The range is comprised of accessible varietal red and white wines, blends as well as a rosé.
The modern, fresh appearance of the packaging ties in with the inviting, fruit-driven character of the wines.
The First Release is the AHINTOF Vanilla Chardonnay.
Will soon be available on our Online Store!
